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Franchise Opportunities

About Franchise Opportunities

Beyond bedliners, LINE-X is a proven business system and a network of creative thinkers, problem solvers and entrepreneurs.

At LINE-X, our mission is to provide our Franchisees with the highest quality business opportunity by developing cutting-edge products and services, supplying only the best value, and exercising our extensive knowledge and experience in the automotive aftermarket.

Discover why LINE-X is perfectly positioned to bring new opportunities to your existing business or a path to becoming a first time owner of a business giving you more control over your professional life and financial freedom.

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20 Years Of Innovation

Since 1993, LINE-X has pioneered the Spray-On Truck Bedliner and Protective Coatings Franchise concept. In that time LINE-X products have been developed, tested and utilized throughout a variety of diverse industries. The diversity of LINE-X products and services allows Franchisees to be creative - working across numerous industries with applications that add value, sustainability and create a new niche in the industry. Today, LINE-X is expanding further into the automotive aftermarket by increasing products and services offered exclusively by LINE-X Franchises. As a recognized industry presence in Spray-On Truck Bedliners, Protective Coatings - and now Aftermarket Accessories - LINE-X is committed to growing the brand through business innovation, leadership and franchising. LINE-X is proud to continue to welcome new Franchisees into the family.

Global Expansion

With over 500 locations in 48 countries, LINE-X Franchise owners have premier access and support for ever-expanding opportunities, whether it's designing new protective coatings for an oil pipeline in Saudi Arabia or protecting 3 million trucks in the United States. From automotive and industrial applications to residential and recreational coatings, LINE-X products help open doors to new markets and opportunities.

#1 Spray-On Truck Bedliner Franchise

LINE-X is continually recognized as an influential leader in the spray-on industry. LINE-X has been recognized with numerous awards, honoring not only their innovative products, but also their corporate leadership and Franchise achievements. Since 2001, LINE-X has been ranked in Entrepreneur Magazine's annual "Franchise 500" list, including top placements in the "Fastest Growing Franchise," "Top New Franchise" and #1 Franchise in the "Miscellaneous Automotive Products and Services" categories. Additional awards from G.I. Jobs, Frost & Sullivan, Center for the Polyurethanes Industry, and Specialty Equipment Manufacturer Association (SEMA), consistently show LINE-X Protective Coatings and its Franchises work to provide superior products and customer service to the automotive aftermarket and protective coatings industry.

LINE-X History and Milestones

Ranked #1 in Miscellaneous Automotive Products and Services category in Entrepreneur Magazine's Franchise 500 four times.

Ranked in Entrepreneur Magazine's Franchise 500 for twelve consecutive years.

Ranked as Entrepreneur Magazine's Top Global Franchise four times.


  • LINE-X introduces Truck Gear by LINE-X, an exclusive truck accessory brand available only to LINE-X Franchise
  • LINE-X purchases American Aftermarket Group (AAG), a leading truck accessory buying group that will allow LINE-X locations to offer aftermarket and private-label accessories
  • LINE-X celebrates 20th anniversary


  • Named to the G.I. Jobs "Military Friendly Franchise" list


  • Recognized with Innovation Award from the Center for the Polyurethanes Industry
  • Received Product Line Strategy Award from Frost and Sullivan
  • LINE-X PREMIUM introduced


  • LINE-X is awarded the Popular Mechanics Editor's Choice Award for ASPART-X Flooring Systems


  • LINE-X partners with Truck Covers USA to offer the American X-Box, a top of the line tool box with the added protection of LINE-X
  • American X-Box wins 2009 SEMA Show International Product Award


  • LINE-X ReNew bedliner enhancement system application process introduced


  • LINE-X XTRA color application process introduced


  • Awarded North American Bedliners Brand Leadership of Year by Frost & Sullivan


  • Ranked #7 in the Fast 55 by Franchise Time - fastest growing new U.S. franchises
  • Awarded Market Penetration Leadership Award by Frost and Sullivan


  • Operations expand around the world


  • LINE-X awarded Pentagon contract for blast mitigation


  • Approved by U.S. Air Force Research Laboratory for Bomb Blast Protection


  • Rated in Top 500 Fastest Growing Private Companies by INC Magazine


  • LINE-X launches National Franchise Program


  • LINE-X is founded

Why choose LINE-X?

Join a LINE-X Spray-On Truck Bedliner and Protective Coatings Franchise

Franchising has the abundant potential to be a win-win scenario: both the Franchisor and Franchisee have the exciting potential to succeed through hard work, dedication and creativity. Franchising can be a great track to becoming a business owner.

LINE-X is continually responding to industry needs around the world - whether it's designing new protective coatings for an oil pipeline in Saudi Arabia or protecting over 3 million trucks in the United States. LINE-X Protective Coatings are used in a variety of different industries and markets worldwide. From automotive and industrial applications to residential and recreational coatings, LINE-X products help open doors to new markets and opportunities.

Become a part of the LINE-X team and enjoy:

  • Low Initial Investment
  • Proven System of Business
  • Brand Recognition
  • No Royalty Fees
  • Award-Winning Research and Development
  • Marketing and Advertising Support
  • Initial and Ongoing Training
  • Dedicated Regional Support
  • A Fast Growing Segment in the Automotive Aftermarket Industry
  • 20 Years of Chemical Innovation and Truck Protection Know-How
  • Ranked in Franchise 500 for 12 Consecutive Years
  • And more!

Get started

The Track to a LINE-X Franchise Starts Here

As you evaluate the LINE-X Franchise opportunity, you will find what sets LINE-X apart: our Franchisees and our dedication to world-class products and services. If you enjoy learning new skills, working in a fast-growing industry and are ready for an exciting new challenge, contact us today!

Whether you are looking to start a new business or enhance your existing one, LINE-X offers world class products and support that can unlock endless possibilities.

Open a new franchise

Steps to Opening a New Franchise

As you evaluate the LINE-X Franchise opportunity, you will find what sets LINE-X apart: our Franchisees and our dedication to world-class products and services. If you enjoy learning new skills, working in a fast-growing industry and are ready for an exciting new challenge, contact us today!

Want to know the next steps to becoming a LINE-X Franchisee? Here are the 10 quick and easy steps to opening your own LINE-X Franchise.

  • Request Franchise Information Kit
  • Review and Complete the Franchise Information Packet
  • Speak with LINE-X Franchise Representative
  • Review Franchise Disclosure Document
  • Secure Financing
  • Find a Store Location in your Territory
  • Sign a Franchise Agreement
  • Business training at LINE-X Corporate
  • Technical training at your store
  • Open your store and begin operating your own LINE-X Franchise!
Request Franchise Info


What's my earning potensial?

Any worthwhile venture requires an investment. We provide the training, the professional organization, and a proven business system. You bring your skills and talents, your passion, and your investment capital. We will work with you to get your business up and running as fast and efficiently as possible.

A full listing of what is required to start up a new LINE-X franchise is listed in our Franchise Disclosure Document. This document is registered with the Federal Trade Commission and applicable state regulators. To receive your copy or to connect with an authorized LINE-X Franchise Sales Representative click below.

Send Me More Info

Or call +27 861 2LINEX and ask for our Franchise Sales Department

Training & Support

A Strong Network of Industry Experts at Your Side

We believe no other competitor in our industry has the depth and breadth of experience as that of LINE-X.

As soon as you join the LINE-X team, you'll have access to experienced advisors and technicians to help you get started and keep your business on track. Together, with a management team of dedicated Regional Managers, solid corporate leadership and a strong network of Franchise partners, the LINE-X system, and your business, can work together in an effort to thrive.

  • Training
    Including one week at LINE-X Corporate, followed by two weeks onsite at your location
  • Grand Opening Support
    Introduce your products and services to the community
  • On-going Marketing and Advertising Campaigns
    Creative ads and ideas to promote your brand and drive people to your business
  • 24-Hour Technical Hotline
    To answer any technical questions and troubleshoot problems in real time
  • Individual Operational Support
    Dedicated business consultants to guide and support you in your local market
  • National PR Programs
    Strategic sponsorships, publicity and endorsements to increase brand awareness
  • Continuous Research and Development, Product Testing, Advanced Technological Expertise
    To drive innovation and maintain product excellence
  • LINE-X Network
    Featuring an annual convention, Franchise Advisory Board, online access to training, technical and marketing tools and a Franchise Forum

Full Support to Help Build Your Business

Part of the LINE-X culture includes a creative and varied approach to marketing. Through advertising and public relations, LINE-X emphasizes the quality and versatility of the LINE-X brand.


Brand exposure, awareness, messaging and consumer confidence are crucial driving forces for any product these days. LINE-X is committed to giving every LINE-X Franchise brand exposure and consistency through national advertising campaigns.


Each year LINE-X advertises in major trade publications, programs of high-profile sporting events, hunting and lifestyle publications and other print and digital media.


LINE-X creates and places television, print and digital advertising throughout the year to drive business to LINE-X Franchises and announce new products. In addition, LINE-X makes all advertising and marketing materials available to each and every Franchisee. This includes print copy, radio scripts, television advertising and all marketing collateral materials.


LINE-X Platinum: The best just got better

Public Relations

LINE-X maintains a national public relations program that promotes the brand through press releases, sponsorships, endorsements, product placements and partnerships with popular television shows and media outlets.


Our effective PR programs allow the LINE-X brand to stay relevant on the national stage and drive business to Franchise locations.


Read the USA today article


LINE-X is devoted to demonstrating leadership in the Spray-On Bedliner, Automotive Aftermarket and Protective Coatings Industry by increasing brand exposure and driving business to LINE-X Franchise locations.


To achieve these goals, LINE-X celebrates ongoing sponsorships with popular television shows on national networks.


Some of our recent partnerships include:


  • West Coast Customs
  • Rock My RV
  • Gearz
  • Outcast Kustoms
  • Off-Road Overhaul
  • Truck U
  • Two Guys Garage
  • Mythbusters
  • Rock City Rednecks


Websites are a way of life for every business today. LINE-X provides each Franchisee with a free website template that reflects the look and feel of the LINE-X Corporate site at no cost to the Franchisee. These templates are pre-loaded with website text, content manager (SEO) and photo gallery. In addition, you will benefit from the approximately 5,000+ leads per month that are generated through the LINE-X Corporate website. These leads are logged and sent directly to the Franchise for follow up and sales. You also have full access to the Franchise portal containing: marketing collateral materials, technical information, LINE-X Franchisee forums, press releases, apparel & promotional items and operations information.

Global Conference

LINE-X hosts regional and global meetings to provide you with training and introduce you to other LINE-X Franchise owners. You'll have the opportunity to learn from other successful business owners and stay up to date on the latest products, programs and tools to help your business succeed.

From the 2012 Global Conference:

"Thanks for a wonderful conference! It makes us proud to be a part of the LINE-X family!"
- Molly Koehnke, Tampa, FL

"Awesome weekend at the LINE-X Convention! The future of LINE-X is going to be spectacular!"
- Jeff Rados, El Segundo, CA


The Specialty Equipment Manufacturer Association (SEMA) Show is the nation's premier automotive aftermarket trade show.


LINE-X is a consistent exhibitor at SEMA, showcasing new products, services and connecting with industry media to build brand awareness nationwide.


Our participation creates endless opportunities for the LINE-X product in the automotive aftermarket.


As a LINE-X Franchisee, you will benefit from brand exposure through media partnerships and relationships with manufacturers that further our influence as a leading Franchise in the aftermarket industry.


LINE-X at the SEMA show

Our Strength is Your Strength

LINE-X is proud of the excellent support systems available to LINE-X Franchisees. Ongoing support is provided before and after you open your store. As soon as you join the LINE-X team, you'll have access to experienced advisors and technicians to help you get started and keep your business on track. Our Franchise support system features:


Business Planning

We will help you get started in your new LINE-X business and continue to offer support long after you've opened. Every LINE-X Franchise is served by a dedicated Regional Manager that provides ongoing business consulting and operations support. Your Regional Manager will serve as your field support and can help with anything from advertising and sales tactics to product and application support.


We work with our Franchisees regularly to develop and utilize innovative new products, services and operational systems to adapt to aftermarket trends.

Technical Support

As a LINE-X Franchise you will have access to a Technical Team that will assist with the initial set-up and installation of your LINE-X equipment and will work to train your staff in application and maintenance procedures. Tech Support is available 24/7 to assist with any technical problems that may arise.


LINE-X Franchisees have exclusive access to an online community Forum where Franchisees can post questions about technical and product information, share application techniques and sales tactics, connect with other Franchisees and access the LINE-X Tech Team.

Field Training

All new Franchisees participate in a 3 week training program. This consists of in-house business operations training and real life management and application training at your location. Once completed, Franchisees receive regular newsletters, e-mails, live and online training classes and additional learning tools.


Training and support programs include:


  • Territory demographics
  • Business management
  • Marketing/sales
  • Product overview
  • Equipment training and installation
  • Application training
  • Equipment installation
  • Ongoing onsite training

Order Processing

Each LINE-X Franchise is given a dedicated Order Processor to assist with invoicing and logistical support. We know LINE-X supplies and products are essential to a Franchise's daily operation. Our Order Processing Team works to make sure all LINE-X Franchises have the proper documentation and tracking information, place orders on time and receive materials promptly.

24/7 Support

The LINE-X Tech Support Hotline is on stand-by 24/7 to help applicators with technical issues ranging from spraying new substrates, prep procedures, quoting jobs and trouble-shooting equipment.


"This has proven to be a very rewarding business. The business is like your child, learning and growing. We have our good and bad times, but such is life. We like being able to protect a customer's expensive truck with the best liner available."
- Allen & Patti Jo Baer, Tucson, AZ

"My son, Zach, and I purchased an existing LINE-X franchise in Albuquerque, NM. Our commitment to providing excellent customer service along with a product proven to be the best in the industry has been well received in our community. We were extremely satisfied with the training we received through LINE-X and the continued support from all the LINE-X staff."
- Dulcie Bingham, Albuquerque, NM

"LINE-X has helped us achieve our goal to have a successful family-run business. Anytime we need anything the people at LINE-X are there for us."
- Shawn and Tamara Faircloth, Knoxville, TN

"Through focus, service and some hard work, we have developed a very successful business. To say the least we are extremely happy with our decision to become a LINE-X Franchise."
- Kevin Koehnke, Tampa, Florida

"LINE-X Protective Coatings has been able to dominate the protective coatings market by developing versatile products with unmatched functionality."
-Frost and Sullivan

"Becoming a LINE-X Franchisee has turned out to be one of the best decisions in my life."
- Ziedonis Zalitis, Riga, Latvia

"After one year of thinking about it and doing some market research, I engaged in this new adventure, the one we call LINE-X PANAMA CORP., as a family business. Four years later we look back and see how our life has changed since then, and we feel very satisfied that we have been able to offer our clients a new alternative for automobile protective coatings. We now focus ourselves on looking toward the future and starting a new adventure."
- Gabriel Pinzon, Line-X Panama Corp.